Now, not every single tag is ultimately going to look this clean, so you won’t always see how the variables output. These are the variables, this is what I’ve mapped to, and this is what I would expect to see on the front end here. These are all the variables that I have set inside of my tag in GTM. When I look at the product detail view event, we can click in to view the individual tag, and now we can see in this Facebook event, we can see the content category, our content IDs, content type, value, currency. That’s what I’m expecting, so I’m good to go here.” But one thing that we need to look at within all of our tags and even just going through and previewing and debugging our GTM account, is what the variables are when this event executes. But if I were just to look at this, I might say, “Okay, great. I see Klaviyo firing.” This event is actually something that we’ll look at in our Google Analytics advanced event tracking where this is actually tied to a variable in our data layer. I might look at this and say, “Okay, great. Now let’s look at how we can validate the data that it’s contained in here. You’ll see if I start at the bottom, starting at page view, you’ll see all the tags that are assigned to a general page view tag, then our DOM ready, where we have none, we have a few additional custom pushes to the data layer and now we have our product detail view where we have our four different tags that we have assigned to this particular event. Now what you can do on the front end, you can actually navigate through to these different events. We have three events, three tags that we’ve assigned to this trigger our enhanced eCommerce event, our Facebook product view event, and a Klaviyo product view event. Let’s go back to GTM and let’s just look at our product detail view trigger here. We want to validate that a few marketing tags that we’ve assigned to our product detail view trigger. This is ultimately going to help us go through and QA.
This is just showing events that have executed, whether it’s a page view event, whether it’s a custom event that I’ve created through the data layer, like this product detail view event, or some of the other custom events that we’ve seen in previous chapters, like our Zendesk event or a timer event, a click event. One clarification there is that this isn’t showing every single trigger that exists in your GTM account. This is going to show all of the different events that have triggered or ultimately executed in GTM. Once in preview mode, it’s really simple just to go through and browse your site, just like I showed going through our homepage and then a collection page and now our product page. But ultimately what this is doing, this is the eyes into your Tag Manager tags and variables and triggers and how that’s being rendered and ultimately executed on your site. And as I just clicked through a few different pages here, you’ll see how this GTM or the Tag Manager debug mode pops up in the bottom and has a bunch of different things going on. What that allows you to do is navigate to the front end of your site. And once that’s enabled, you’ll have this bright orange call out stating that you’re now in previewing the workspace. Inside of GTM, you’ll see this preview mode or preview button in the top right hand corner. Option number one to QA and validate marketing tags is using the built-in preview mode that comes out of the box with Google Tag Manager. I’m going to show you four different ways that you can go through and QA and validate that your marketing tag is sending the right data and ultimately firing on the right pages or the right events that you are expecting it to. Now that you’ve gone through the effort to implement all of your third party marketing tags, or maybe you added a new tag and you’ve done it through the built-in tags, through custom HTML tags, or even custom templates, now’s the time to go through and QA and validate your tag before ultimately publishing or potentially you’re QAing and validating after a tag has already been published, you might be troubleshooting or just verifying that it’s reporting as expected.
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How to ensure all your marketing tags are sending the right data and firing on the right pages and events before publishing them.
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